This is an interactive visualization of market structure among brands (from Facebook). Similar brands are close to each other, while dissimilar ones are further away.

This map is developed for the Journal of Marketing submission: Identifying Market Structure: A Deep Network Representation Learning of Social Engagement.

When you move your mouse to the plot area, you will see several buttons on top right.

(i) Single click a category will hide brands associated with that category; (ii) Double click a category will show brands only associated with that category.

To go back, just either single (i) or double (ii) click the corresponding category.